What Is SEO?
SEO is the process of positioning your website to rank highly in search results, making your website visible to people who are looking for a business like yours. For example, a moving company wants to be visible in search results when people search on “best moving service.” Optimum visibility in the search rankings requires SEO. SEO involves ongoing updates to your website and persistent content marketing. Content marketing is a critical part of SEO because it builds your online brand, earns links and boosts your website’s authority. Search Engine Optimization has the best long-term return on investment because you do not pay for clicks from natural search results. This doesn’t mean SEO is free. A dynamic REAL SEO program is needed to earn and maintain page one rankings. You don’t get many clicks if you’re not on page one. REAL SEO is our proven to succeed SEO program that considers your budget, your business niche, and your competition. REAL SEO is:
- Research – We identify facts and information about your business, keywords and themes that attract people looking for your products and services, and lay the groundwork for the campaign.
- End-User Value – We design meaningful content, including articles, blogs, infographics and videos that will be of genuine interest to your clients and potential clients.
- Analysis – We track, fine-tune and optimize the campaign to make sure it’s reaching your clients, potential clients and the search engines.
- Launch – We distribute the content to the right people and places, engage people across the web, earn links to your website and improve your search rankings.
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